Amazon is pushing Alexa+ beyond the smart speaker, bringing its upgraded AI assistant to the web, a redesigned mobile app, and new hardware initiatives. The moves, timed to CES, reflect the company’s effort to close the gap with consumer AI rivals such as ChatGPT and Gemini.

Amazon unveiled Alexa.com on Monday at the start of CES 2026. The website allows Alexa+ subscribers to use the smart assistant in their preferred web browser, rather than mainstream chatbot alternatives such as ChatGPT, Google Gemini, or Perplexity.

Amazon has announced that its AI assistant Alexa+ is now available on the web via a new Alexa.com website. This rollout extends access to all Alexa+ E.

This story has been updated to include comments from an Amazon spokesperson. There are reports of another major outage at Amazon.com Inc.’s (NASDAQ:AMZN) cloud computing arm, Amazon Web Services, on Christmas Eve.

According to Downdetector, outages were reported on several websites owing to the crash of Amazon Web Services servers on Christmas Day.

CJ Moses, Amazon's chief information security officer, confirmed the discovery in a December 15 analysis, describing the campaign as "a significant evolution in critical infrastructure targeting." Moses,