PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. A federal court held Thursday that Google created ...

(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company ...

Google said in a legal filing last week that the open web "is already in rapid decline." The company later said this was being misinterpreted and filed a clarification with the court. Google execs ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

While display ads have been “among the slowest-growing formats in the online-ad marketplace some ad-technology and Web-measurement companies are offering data that they say show display advertising is ...