Exploring political behavior and polarization through the lens of social identity theory (SIT) provides insights into how individuals' self-concepts are shaped by their group memberships, influencing ...

Why do some people seem more resistant to misinformation than others? One important, yet often overlooked, factor may be the diversity of our social identities. Our identities shape how we interpret ...

People can switch seamlessly between different social identities, new research shows. Each person has multiple social identities, such as: employee, parent, young person, friend or even fan of a ...