Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy Belly brands. Amazon Grocery will include over 1,000 groceries that ...

Unified brand brings together Amazon (AMZN) Fresh and Happy Belly customer favorites and new offerings "With Amazon Grocery, we're simplifying how customers discover and shop our extensive private ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

Amazon (NASDAQ:AMZN) announced on Wednesday the launch of Amazon Grocery, which is a new private label food brand that consolidates the company's existing Amazon Fresh and Happy Belly private label ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

SEATTLE — Amazon.com, Inc. is combining its Amazon Fresh and Happy Belly private label brands and introducing Amazon Grocery, a private label brand that will feature more than 1,000 food items with ...