Anthony Greenwald and Mahzarin Banaji, creators of the Implicit Association Test (IAT), held a press conference along with Brian Nosek in 1998 to publicize the IAT and announce the launching of the ...
The Implicit Association Test works by asking participants to categorize groups of people with "good" words like "nice" or "laughter" and "bad" words like "nasty" or "rotten." Its results are ...
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