YouTube is bringing a 360-degree experience to its TrueView ads, a move the online video giant says will help advertisers better engage mobile users. With the so-called 360-degree ads, users can drag ...
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...
With an eye toward making video ads more actionable, Google unveiled a new mobile-first ad format for YouTube dubbed Trueview for action. The format displays a tailored call-to-action during and after ...
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