AI is shaping how products are built, priced, and improved. If you are moving into an AI-driven product or strategy role in ...

Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

Awesome. Good morning, and welcome, everybody. I'm Bryan Smilek, JPMorgan's Internet and Online Education Analyst, and I'm really excited to host two of Coursera's newest leaders for today's webcast ...

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

Renew your strategic thinking, gain a competitive advantage and achieve sustainable growth for your organisation with our world-class strategy programmes. Designed for senior leaders and those ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...