Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

Nestlé Brazil, a food and beverage company, successfully revitalised its Aveia oats range in 2023, positioning it as a versatile cooking ingredient to enhance consumer engagement and increase market ...

Analysis of the role of the FIFA men’s World Cup 2026 on global advertising spend.

Register to get the report Get the report Fill out the form below to get instant access to the EMEA: WARC Rankings 2026 report. This report summarises the key themes from winning campaigns that were ...

LIONS is brought to you by Informa Events (Europe) Limited and its affiliated entities. Informa Events (Europe) Limited is registered in England & Wales under company number 07814172 and with ...

Bonds, the biggest underwear brand in Australia, wanted to get guys thinking about underpants, so the brand created ‘The Boys’ – a pair of talking testicles, aka Rob and Dennis. The Boys featured in ...

Advertising effectiveness faces a “triple jeopardy” threat as brands fall short on a trio of criteria related to consumer attention.

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.