Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

Not surprisingly, behavioral science has been documenting these cues for decades. People frequently form impressions of both ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s ...

GenAI is finally fixing payments by cutting false declines, easing checkout friction and outsmarting fraud without annoying good customers.

Most striking: nearly all incremental holiday growth on Amazon came from AI-assisted shopping. Rufus sessions rose ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Nutshell reports that AI tools are transforming sales, enhancing efficiency and productivity, but success hinges on data quality and implementation strategies.

Reduce abandonment, increase AOV, and scale checkout reliability with UX, payments, performance, and testing best practices.

No objectives succeed without data. Sustainability attributes scatter across messy text, images, and databases. Companies ...

Shares of Kyndryl Holdings Inc. plunged by more than half in early trading today after the company delayed its quarterly filing, disclosed material weaknesses in financial controls, cut its full-year ...

Branding, websites and interfaces function as cognitive systems, not just visual output.

John Singarayar reflects on the legacies of martyrs John de Britto and Graham Staines, arguing that the Indian Church's ...