Key insights: Google unveiled the Universal Commerce Protocol at the National Retail Federation's annual conference in New York on Sunday. What's at stake: The Universal Commerce Protocol, or UCP is ...

Google announced a protocol for shopping agents as it tries to secure its position in AI-powered commerce. Retailers have been creating AI agents to connect with everything from customer service to ...

A new Universal Commerce Protocol will power checkout within AI Mode, letting shoppers buy without leaving Google. Business Agent puts branded AI chat directly in Search results. Direct Offers is a ...

Google’s new universal checkout protocol aims to complete the purchase for you directly within a Gemini chat or AI search interface. Google built the Universal Commerce Protocol with input from major ...

Google has announced an open standard for AI-driven shopping called the Universal Commerce Protocol (UCP). The tech giant developed UCP in partnership with Shopify, Etsy, Wayfair, Target, and Walmart ...

Google LLC today unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the entire shopping journey, from product discovery to payment to post-sale ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems. Google today unveiled the Universal Commerce Protocol (UCP) ...

The latest trends and issues around the use of open source software in the enterprise. Google’s Universal Commerce Protocol (UCP) is a new open standard designed to allow AI agents to carry out ...

Google has announced the Universal Commerce Protocol (UCP), an open standard that enables AI agents to connect and transact with any merchant. Developed with industry leaders including Shopify, Etsy, ...

To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that's called Universal Commerce Protocol (UCP). In brief, it's a framework that combines the ...