It is 50 years since Kettering Town, nicknamed the Poppies, became the first English football club to feature a sponsor's name on its shirt. That moment, on 24 January 1976, spawned an industry now ...

Nick Cave is the only major artist working today who can get away with describing something as a “slightly depressed, ...

Following huge demand for his newly announced global tour, the 31-year old will now perform for 10 nights at Wembley Stadium.

A look back at past winners conjures up images of catchphrases long since past, or superstars unwittingly brand-building while telling a 30-second story. Budweiser, last year's winner, turned back to ...

Here's everything to know about Super Bowl commercials in 2026, including how much they cost, run time and price history.

From themed events to Instagram posts, SU students are embracing the viral 2016 resurgence trend. The water bottle flip ...

Josh Kelly says he was getting "spooky" premonitions during fight week prior to beating Bakhram Murtazaliev for the IBF light ...

A full guide to the 2026 Grammy Awards, including when to watch, who's performing, who's hosting and which Austin artists are ...

Deontay Wilder and Derek Chisora will meet at the O2 in a battle of faded sluggers ...

Throwback trends should always include Super Bowl commercials, especially when they highlight a historical footnote in USA TODAY Ad Meter history. Super Bowl 50—infamously coined as such to avoid the ...

Victor Wembanayma outdueled Anthony Edwards Saturday, despite Ant's career-high 55 points, before we turn the page to the ...