Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier.

On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in the U.S., priced at $4.99 per month. The new Ultra subscription includes other perks: Subscribers will have up to ...

Amazon is almost doubling the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month, the tech giant announced March 13. According to Amazon, the cost of ...

Starting April 10th, Amazon’s ad-free Prime Video subscription will be rebranded as Ultra as its price increases to $4.99 per ...

The cost to remove ads will rise from $3 to $5 per month starting in April, with new features like 4K video being added to ...

Amazon is increasing the price of its ad-free video streaming of, along with rebranding it as Prime Video Ultra.

Amazon is boosting the price of Prime Video to $4.99 a month in the U.S., from $2.99 per month for users who want to avoid ads.

Amazon is raising prices for Prime Video’s ad-free tier, which is also being rebranded as Prime Video Ultra effective April ...

We’ve reached the final month of this year’s regular NBA season, which has been a particularly annoying one to try and stream online. This was the first season that put into effect the ~$77 billion ...

Amazon is replacing its ad-free add-on with a new tier called Prime Video Ultra, priced at $4.99 per month. The upgrade ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee ...