X’s BrandRanx tracks the Super Bowl LX ads that drove real fan reaction.

A personality test can show you the blueprint of a high-potential connection, but it cannot build the house. That requires ...

People count the years between famous couples. They do this with particular interest when the gap reaches double digits.

What happens when you try to play music without a metronome at home? Chaos, improvisation, and surprisingly funny results. In this experiment, I test how well rhythm, timing, and coordination hold up ...

Read receipts are such a small thing, but they reveal so much. The way someone handles those little "seen" ...

After a season of facing its phantoms, Seattle busted its final ghost, with Sam Darnold & Co. toppling the Patriots to lift the Lombardi Trophy.

Renown artist Judy Chicago shares her misadventures with an ambitious public art commission for the tech giant.

After a casual dinner with my girlfriends turned into a realization that we’d spent the entire night talking about men, I ...

Despite evidence that creativity is the defining factor in ad effectiveness, risk aversion can kill creative ideas that could ...

We asked a few lawyers.

In 1930, a young physicist named Carl D. Anderson was tasked by his mentor with measuring the energies of cosmic ...

The food commercials of Super Bowl 2026 delivered celebrity cameos, emotional storytelling, and plenty of laughs — we ranked them all from worst to best.