As screens blur the line between work and home, some people are slowing down and disconnecting by looking to communication ...

A brand manifesto is your tribal signal. It tells the world what you stand for and what you fight against. We dive deep into the psychology of belief, offering practical advice for entrepreneurs who ...

If only they were robotic! Instead, chatbots have developed a distinctive — and grating — voice. Credit...Illustration by Giacomo Gambineri Supported by By Sam Kriss In the quiet hum of our digital ...

Tired of a generic personal branding statement that says nothing? This guide deconstructs why most statements fail and provides practical formulas and examples to help entrepreneurs write one that is ...

Fashion moves fast. One day you're launching a groundbreaking sustainable collection, the next you're announcing a celebrity collaboration that could change everything. But here's the problem: fashion ...

There’s a reason that so many businesses use emails in their marketing campaigns—they work. For one, email campaigns are one of the least costly tools in marketing stacks out there, which is a huge ...

At Bucknell, we can assure you that a real human being (at least two, actually) will review your entire application, including your essay, and that they (not computers) will decide if you get in.

Hubspot’s SEO strategy is the talk of the SEO and marketing world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 ...

A Letter of Authorization (LOA) is a legal document that allows one individual or entity to act on behalf of another individual or entity. The LOA is typically used in situations where one party needs ...

You’ve got an important letter to write, but you’re not sure if it should be formal or informal. What’s the happy medium? A semi formal letter, of course! In this article, we’ll walk through what a ...