Mark Blumenthal and Natalie Jackson of Huffpost Pollster write: If you read polls in the news, you’re probably familiar with the term “margin of error.” What ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

Stephen John Haslett is a member of the NZ Ministry of Health Covid-19 Expert Advisory Network. As a member of the Te Punaha Matatini research collaboration Richard Arnold receives funding from the ...

In a simple random sample, each individual in the population has an equal probability of being chosen. Additionally, each sample of size n has an equal probability of being the chosen sample. This ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

Free Photo Think back to ancient leaders who looked to the stars or the flight patterns of birds just to predict the future.