Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

ScanmarQED today announced the acquisition of MMM Labs, a US-based startup known for its modern, multi-engine approach to Marketing Mix Modeling ...

Dartford assistant manager Roland Edge wants his side in the promotion conversation when the Isthmian Premier run-in arrives.

The second tier of the Allianz Hurling League houses an eclectic bunch as ever, including both the 2024 All-Ireland champions and the 2024 Christy Ring champions, as well as All-Ireland semi-finalists ...

Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of ...

Take an honest look at where your strategy can improve. Eat more vegetables than ice cream. Save more than you spend. Don’t ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Cyprus Airports continue to demonstrate strong and sustained passenger growth, driven by a balanced mix of established and emerging routes that reinforce the island’s position as a leading leisure ...

Understand how the online marketing world is changing and what trends matter most for 2026. Build a marketing plan that makes ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.