
Color Matters
Create a unique color palette for your logo and brand with dynamic recipes for color harmony in 2 hours time or less. Color Harmony for Logos and Branding is packed with guidelines for designing and …
The Meanings of Colors - Color Matters
Explore the Meanings of Red Is red the most extreme & powerful color on earth? Explore the Meanings of Yellow How can yellow be the color of both happiness and caution today? Explore the Meanings …
Basic Color Theory - Color Matters
Color theory encompasses a multitude of definitions, concepts and design applications - enough to fill several encyclopedias. However, there are three basic categories of color theory that are logical and …
Color & Design - Color Matters
If you say that black is not a color, this article will make you right! If you say white is not a color, you'll also find out why it is (and isn't) a color. Take the Global Color Survey. When you're finished you'll …
Color Symbolism - Color Matters
What are the myths and truths about each color? Red, yellow, blue, green, purple, orange, and pink What color makes you happy, what's your favorite color? Tell us what you think about color. After you …
Color & Culture Matters
In India, even in Christian weddings, while most brides wear white, it is usually relieved by at least a touch of some other color. If a married woman wears unrelieved white in India, she is inviting …
Why Color Matters
Why Color Matters Substantial research shows why color matters and how color plays a pivotal role in all our visual experiences. Click here.
Who is Color Matters
Now, I share my color knowledge with you – and the Color Matters web site is a continuation of my teaching and my passion for color. I also teach online courses to help you increase your expertise, …
Color Design and Psychology for Branding - Color Matters
In conclusion, if you're questioning the power of color in branding, look at this example: Find the best colors for your business in " Colors that Sell" - an e-book from Color Matters.
Color Trends - Color Matters
Forecasting a single color for one year brings into play the paint companies who name an “it” color. And then there’s Pantone (a manufacturer of color chips & color matching tools) who has chosen a “Color …