Welcome to Web Tools Google Web Tools provides resources to help you improve your site's structure, the way it's displayed in Google search, and the quality of its user experience.

If you're interested in improving your site's appearance on Google Search, and you're willing to put in a little time learning about search engine optimization (SEO) and Search Console, here is your getting …

Follow our guidelines to help design websites that are effectively indexed for Google Search, and try Google tools such as Analytics to help you monitor and test your site.

While your mobile website might load quickly and be easy to navigate on mobile, its effectiveness depends on whether it spurs people to do business with you. To figure out how to optimize your …

If you're interested in improving your site's appearance on Google Search, and you're willing to put in a little time learning about search engine optimization (SEO) and Search Console, here is your getting …

To improve the performance of your campaigns, you need to understand the important aspects of optimization. This will improve performance, boost efficiency, prepare you for what’s next, and keep …

93% of consumers use both web and app to research, browse, and purchase 1, and Google AI connects and enhances your web and app experience so you can drive a 21% increase in your web campaign …

How do I improve my site for Google? What are some effective strategies or best practices I can implement to optimize my website's performance and increase its visibility on Google search results?

Using the power of Google AI, responsive search ads identify the best combination of assets to help you deliver relevant ads that adapt to shifting consumer behaviors.

Optimization score comes with recommendations on how to improve the performance of your campaign. These recommendations are based on performance history, campaign settings, and Google search …