If writing a creative brief still takes you 3+ hours... this is for you.
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YouTubeDara Denney
If writing a creative brief still takes you 3+ hours... this is for you.
Here’s what my brief writing process USED to look like: Step 1: Sit down to write the brief. Step 2: Start researching from scratch: pulling ads, reviews, competitor angles. Step 3: Brainstorm concepts, angles, and messaging. Step 4: Pick a persona and awareness level on the fly. Step 5: Land on an angle. Step 6: Generate hooks. Step 7: Write ...
913 views1 month ago
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