Sony's Alpha APS-C line-up of cameras and lenses provide outstanding mobility, superb image quality and incredible versatility. This is why Sony Alpha APS-C has emerged as the gear of choice for today's creators. Our talented Sony Artisan & Sony Influencers from different walks of life share their perspectives with APS-C cameras. From street and daily life to wildlife and landscapes, they capture beautiful moments and craft compelling narratives. Watch their stories and get inspired to #CreateWi

The new Sony Alpha A1 full-frame camera ! The Sony Alpha A1 combines a 50MP full-frame sensor with 30fps burst shooting for the first time, along with Movie-making with 8K 30p and 4K 120p ! http://bit.ly/alphaONE Sony Sony | Cinematography

We take a first look at the Sony Alpha 1, the all-in-one mirrorless camera for creators! The latest Sony camera has expanded features to enrich creativity, such as 50.1MP Exmor RS stacked CMOS sensor, up to 30 fps with continuous AF/AE tracking, 8K 30p / 4K 120p and 15 stops dynamic range, silent shooting and more! What would you create with the Alpha 1? Learn more and shop the A1 here: https://bhpho.to/2M29HjK | B&H Photo Video Pro Audio

With one mount standard across the Sony Alpha range, you’ll never leave a lens you love behind. | Sony Australia