A lot of you have got in touch to tell us how disappointing it is to see the shelves of your local supermarket full of imported apples, when they’re hanging on the trees in UK orchards. Worse than that, some supermarkets are playing on this desire to eat British apples (when they should be readily available), and badging imports up to make them look, at a glance, like locally grown produce. This is farmwashing. Using Union Jacks to distract from the country of origin (in this case France), calli
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A lot of you have got in touch to tell us how disappointing it is to see t…
22.5K viewsOct 29, 2024
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What is #farmwashing? And why does it matter? We’ve teamed up with an incredible team of real farmers to find out the truth that lies behind these supermarket tactics. From fake farm labels to Britwashing – the overuse of the Union Jack to give a sense that more produce is British than really is – we’re diving in and looking at what some of this means. Watch Jimmy Doherty and Riverford founder Guy introduce our new campaign and explain what it is all about. Over the next few days, we’ll be shari
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What is #farmwashing? And why does it matter? We’ve teamed up …
65.4K viewsSep 26, 2024
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We asked the brilliantly funny George Lewis for his take on #farmwashing, which he has illustrated so well. (Paid partnership.) Most of us have seen fruit, veg, meat and dairy in supermarkets, with an idyllic sounding farm name on the front of the packet. It stands to reason we expect that product to come from that farm. But the image of quaint family farms that the labels conjure up usually mask a different reality; which is that much of it is mass produced by industrial scale food producers, w
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We asked the brilliantly funny George Lewis for his take on #far…
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Big Cattle Farm Washing Moment . . . . . . . . . . . . . . . . . . . . . #familyphotography #beast #beautiful #family #health #mashallah #cute #big #love #f4f #Gaints #love #huge #newbornphotography #bodybuilder #calf #prints #sadeeqagro #bulls #buffalo #albinobuffalo #biggestbull #biggestcow #bigcow #brahman #thailand #bangladesh #cow #bull #cows #bulls #gorurhaat #goru #nukra | Biggest Cow in Bangladesh
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Big Cattle Farm Washing Moment . . . . . . . . . . . . . . . . . . . . . #familyphot…
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The wash station is your farm business’s fulfillment center. It is where your production turns into product. It must be efficient and produce beautiful veg. During the season it is usually operating every day, all day. Right now, my Free Introduction to Profitable Market Farming Course is available to all. The Wash station is a major part of the 30 lessons. I know that every small farm business has the ability to be profitable and I hope this course can contribute to that. For instant access to
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The wash station is your farm business’s fulfillment center. It is …
5.8K viewsSep 14, 2023
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FARMWASHING 🚨 Cumbrian farmer Charlotte Ashley says supermarkets are 'insulting and misleading' farmers and shoppers through marketing tactics which give the impression that products come from British farms when, in fact, they do not. 🇬🇧 Where do you stand? 🛒 --- #InMyOpinion #farming #farmwashing #supermarkets #BritishFarming #BuyBritish @top fans | Farmers Guardian
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